Agricultural finances are under significant pressure in 2024. Bank placements in the fruit sector have been stagnant for five years, and although a drop in interest rates is expected, companies must professionalize to attract capital and improve their exports. The pandemic and the war in Ukraine have affected producers’ profitability, leading to restructurings and increased costs. While fertilizer prices have decreased, other costs, such as labor, continue to rise, further complicating the financial situation.